SATURDAY

”Sometimes you live more in one day than you do in a lifetime".

Step into an endless night with our Spring 2024 campaign SATURDAY – a love story that transforms the ordinary into the extraordinary. It’s about a decision that takes someone out of their comfort zone and a brief encounter that elevates a person's life in just one night. SATURDAY explores the power of transformation in a single moment.

SATURDAY was directed by Gustav Johansson, produced by new–land, and debuts worldwide on January 29, 2024.

This campaign is no longer running.
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