WEEKDAY is a street fashion & lifestyle brand pushing the boundaries of everyday dressing

It’s a collective, a platform for expression – cultivating the creative gen in the search of hypeworthy inspiration, new style, and emerging cultural trends.

Launched in Stockholm 2002, jeans are our first love as well as our effortlessly current and free-spirited mindset. Through the journey, we’ve continued to collaborate with both established and up-and-coming creatives exploring progressive and innovative ideas within fashion, music and art. Welcome to the creative collective, a space to explore curated in-season trends, limited-edition collections, collabs, second hand and re-made capsules.

Welcome to the creative collective, a space to explore in-season trends, limited-edition collections, collabs, second hand, re-made capsules and selected brands such as Cheap Monday.

THIS IS CHEAP MONDAY

Originally launched in 2004, Cheap Monday is making a comeback, maintaining its edge and punk spirit while making it relevant for the next generation. It's all about reimagining history and creating your own, drawing inspiration from post-punk, pop, underground music, art, nepo babies, and true idols – all the weird allure that's not for everyone, and that's precisely the point.

The denim lineup reflects the diverse personalities of contemporary youth culture, with a focus on distressed antifits and the revival of skinny jeans.